Fruti Antojos S.A.S. is a food company that develops snacks made from typical Colombian fruits. The project involved an in-depth investigation process, name development, identity, packaging, and tagline creation.
The name communicates its cultural roots and the passion they have for their products. All of the design elements include a focus on clarity and a general commitment to minimalist design.
Deliverables: Brand, Strategy, Brand Guidelines, Naming, Tagline, and Packaging.
Date
December 22, 2016
