Founded in 1900, the Association of American Universities (AAU) comprises 62 distinguished institutions that continually advance society through education, research, and discovery.
Their universities earn the majority of competitively awarded federal funding for academic research, are improving human life and wellbeing through research, and are educating tomorrow’s visionary leaders and global citizens.
AAU members collectively help shape policy for higher education, science, and innovation; promote best practices in undergraduate and graduate education, and strengthen the contributions of research universities to society. The 60 AAU Universities in the United States award nearly one-half of all U.S. doctoral degrees and 55 percent of those in the sciences and engineering.
The major activities of the association include maintaining the productive partnership between research universities and the federal government; policy studies; and public affairs.
Membership in AAU is by invitation and is based on the recognition that a university is outstanding by reason of its academic research and scholarship, as well as its undergraduate, graduate, and professional education.
A membership committee of AAU presidents and chancellors periodically reviews universities for AAU membership; institutions recommended for membership must be approved by a three-fourths vote of the membership.
Teamed up with a project manager, we developed their brand, strategy, and website.
Deliverables: Brand, Strategy, Tagline Development, Brand Guidelines, Letterheads, Business Cards, Name Tags, Envelopes, Note Cards, Folders, Trade Show Booth, and Website.
Date
April 21, 2017
