Branding project for a business that offers rental equipment, catering, and decorations for social events. “El Anfitrión” means: “The Host”. Their brand represents the ideal event where everyone has a great time thanks to the host’s attention. The tagline reaffirms what they do and what sets them apart from others (advice at all times during social events). Everything was designed in a simple, clean, and formal way.
This work is one of a series of projects developed for a Colombian NGO called: “Carvajal Foundation” (“Fundación Carvajal”). The main goal was to implement Visual Communications Design in several startups to improve their life quality. These businesses were located in high-risk zones (Ghettos) of Santiago de Cali and Buenaventura. Developed their brand, strategy, and brand applications.
Deliverables: Brand, Strategy, Brand Guidelines, Business Cards, Letterhead, and Envelopes.
Date
February 23, 2016
