Escandinavia is a well-known GYM or fitness center located in Cali, Colombia. This project consisted in revitalizing their brand, considering the concept of balance (importance of balance between body, mind, and spirit). Apart from the brand’s re-design, a website was built, mailing was created, and changes to facilities were made, providing greater comfort to its customers.
Deliverables: Brand, Strategy, Brand Guidelines, Mailing Template, and Signage.
Date
February 23, 2016
