Created in 2012, Tetractis Music is a project aimed at developing the non-commercial industry of electronic music in Colombia.
Conformed by a group of old friends from Colombia and the U.S.A., this project seeks to support new talents in music production, integrate promoters, artists, entrepreneurs, and media; in an attempt to generate a whole movement around this culture.
Tetractis is committed to encouraging future artists from all social strata, to follow their artistic dreams. Besides, the brand is focused as a tool for building society, breaking paradigms, and prejudices against electronic music.
On the other hand, the company currently owns an independent record label founded in November 2016. It focuses on releasing original underground productions, which cover the genres between House and Techno; emphasizing repetitive, dense, dark, and percussive sounds for the dance floor.
Developed the general idea, designed brand, strategy, website, and countless brand applications.
This project also received a mention for its high quality and obtained one of the highest grades in the Visual Communications Design program at Pontificia Universidad Javeriana (Cali). It was also selected to participate in the exhibition called “Diseño se Gradúa”, hosted by the RAD and the Chamber of Commerce of Bogotá.
Deliverables: Business Model, Brand, Strategy, Brand Guidelines, Business Cards, Letterheads, Postcards, T-Shirts, Website, Traktor Scratch Vinyl Labels, Social Media Posts, Buttons, Fashion Show DJ Studio Recordings, Podcast Recordings, Radio Spots, Podcast Art Templates, Web Banners, Event Posters, Flyers, Releases Art/Templates, Photographic Selection, Stories (Facebook/Instagram), Short Video Posts, Press Kits, SEO, Record Label General Setup, among others.
Date
February 23, 2016
