Amitai

Project made for a company that specializes in handmade accessories with unique modern designs. The articles are designed and produced by local women (Household Mothers), using natural materials like calabash, bamboo, seeds, and stones. For Hebrews, Amitai means truthful or the truth. The brand was created to evoke the natural and handmade qualities of the products.

This work is one of a series of projects developed for a Colombian NGO called: “Carvajal Foundation” (“Fundación Carvajal”). The main goal was to implement Visual Communications Design in several startups to improve their life quality. These businesses were located in high-risk zones (Ghettos) of Santiago de Cali and Buenaventura. Developed their brand, strategy, and brand applications.

Deliverables: Brand, Strategy, Brand Guidelines, Patterns, Business Cards, Letterheads, Receipts, Product Tags, and Envelopes.