Civisol is a branding project for a non-governmental organization that promotes citizenship and solidarity among people from all socioeconomic statuses. The objective is to facilitate changes in social behavior, improve life quality, and reduce poverty, and all forms of discrimination.
The circle and the branches of the logo represent the individual and the different ways in which the subject can perform the social change.
Sub-brands were created for:
- Trash is Life: A program that works to promote recycling and global warming issues awareness.
- My Mine: Supporting the rights of mining workers.
- Woman-To-Woman: Supporting the rights of housekeepers.
- Colombia For Dummies: An effort focused on educating the public about misconceptions of Colombia as a drug-based society.
- ACTREX: A program that works to eliminate human trafficking, female exploitation, and commodification.
Deliverables: Brand, Sub-brands, Strategy, Brand Guidelines, Business Cards, Letterhead, and Envelopes.
Date
February 23, 2016
